iPad at 10: Why apps made the iPad a success
Published
It’s hard to believe that January 27 marks the tenth anniversary of the announcement of the iPad. As impressive as that first iPad was in terms of hardware, a decade later it’s clear that the iPad succeeded because of Apple’s focus on native iPad apps from the very first day.
*Sit down and lean back*
If you go back and watch Steve Jobs’s keynote introducing the iPad, you’ll see the brilliance of Apple’s roll-out strategy. To start it all off, there’s a big comfy chair on stage, something you never see at Apple keynotes. That chair allowed Jobs and other presenters to show that the iPad was a comfortable device meant to be used casually.
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