Some Universal movies to hit iTunes 17 days after debut at AMC theaters

A new deal between Universal Pictures and AMC Entertainment Holdings shortens the theatrical window of movies to 17 days, down from the long-standing 75-day industry standard.

Under the arrangement, Universal movies that make a theatrical debut at AMC theaters will be available through online services like Apple's iTunes just two and a half weeks later, reports The Wall Street Journal. The greatly reduced theatrical window settles a disagreement between the two companies over how long studios can wait before marketing new films on digital platforms, the report said.Over the past few months, Universal has toyed with the idea of simultaneously releasing movies in theaters and through digital outlets like iTunes. AMC, the world's largest theater chain, opposed the move and in an an open letter to Universal Chairman Donna Langley in April accused the studio of defaulting on previous agreements.

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