Fitness+ aims for portability and inclusivity, declares Apple's fitness chief

Apple's Fitness+ subscription service was a long time in development, says senior director of fitness technologies Jay Blahnik, with its creation intended to entrench the Apple Watch in the world of working out.

Apple has advised potential fitness enthusiasts they can try out Fitness+ workouts from December 14. The subscription, which will offer trainer-led video workouts that take advantage of the Apple Watch sensors to monitor the user's fitness, may help bring the Apple Watch to a new audience that may not have immediately considered using it, an interview with Blahnik suggests."It does feel like people might think we built Fitness+ because of COVID, but we've been working on it for a very, very long time," Blahnik told WSJ Magazine. Specifically, it was in part created due to the Apple Watch, as "fitness has been a really big part of [its] story."

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