'Apple Car' integration with iPhone poses big threat to high-end auto manufacturers

'Apple Car' integration with iPhone poses big threat to high-end auto manufacturers

AppleInsider

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The "Apple Car" could be a major threat to other car producers, with the potential integration between the vehicle and Apple's product ecosystem considered to be its biggest feature.

Apple has been rumored to be working on the "Apple Car" for a number of years, with its development since 2014 resulting in many different rumors about the vehicle. In new speculation about the car, analyst Arndt Ellinghorst from Bernstein thinks it could be a big deal for existing car manufacturers to compete against.The greatest asset to the project is Apple's product ecosystem, according to Automotive News Europe which can allow iPhones and iPads used by many millions of people to seamlessly work with it.

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