As popular brand decides to rename its 'fairness' cream, Bipasha recollects being called 'dusky' growing up

As popular brand decides to rename its 'fairness' cream, Bipasha recollects being called 'dusky' growing up

Mid-Day

Published

It has been a long and gruelling battle fighting the powers that be against colourism in the country. One of the biggest 'fairness' brands have now decided to undergo a rebranding and drop the word 'fair' from its name.

A brand that once promised a radical transformation in the complexions of people who used the product,...

Full Article