Too much TV? Enter HBO Max, the latest streaming wannabe

Is a pandemic the perfect time to launch a new and relatively expensive streaming service? AT&T sure hopes so. The phone company is investing billions in HBO Max, its first big entertainment venture since it spent $85 billion for Time Warner in 2018. The good news for its timing: millions are stuck at home, watching more video than ever. The bad news: many of them also out of work and carefully watching their incomes. The service launches Wednesday in the U.S. “People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with...