Qualcomm Prepares to Take Nvidia for a Ride

Didn’t Qualcomm get the memo? All cars will be self-driving in a couple of years and the winner is Nvidia. Not likely, they said at Qualcomm headquarters in San Diego. So, join me on a journey around the world, taking in west and east coast U.S., Scandinavia and the Australian Capital Territory, in which we dissect another looming battle of the tech giants as Qualcomm prepares to take Nvidia for a ride. Our journey begins in Cupertino, with some words so wise that I am going to name them Steve’s Law, after Steve Jobs who observed that “You’ve got to start with the customer experience and work backwards to the technology.” The blending of the automotive and tech industries offers only two...