‘Peak stupid’: Gucci’s $1,400 ‘eco-friendly’ grass-stained jeans ridiculed on Twitter

Gucci’s eco-friendly campaign to sell overused-looking overalls with fake grass stains for a whopping $1,400 has made the Italian fashion house a laughing stock on social media; people clearly did not appreciate the idea. What is selling for this price looks like a worn-out gardening outfit from the 80s or 90s. Yet, the luxury fashion brand did not hesitate to point out the “powerful message” behind it. “This product is made of 100% organic cotton. It is produced through cultivation and manufacturing processes that don't involve harmful chemicals, pesticides or artificial fertilizers, and incorporates methods that respect biodiversity and ecosystems, improve soil...