NBA welcomes BARC's temporary suspension of weekly ratings, calls for 'complete overhaul' of system
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Welcoming the decision, the news broadcasters association said that compromised data is creating a false narrative.
Full ArticlePublished
Welcoming the decision, the news broadcasters association said that compromised data is creating a false narrative.
Full ArticleThe News Broadcasters Association (NBA) on Thursday (October 15) welcomed the decision of the Broadcast Audience Research Council..
The BARC would review and augment the current standards of measurement to improve on "statistical robustness", and the exercise..