When grown men put their best face forward to win hair-raising event

Nallasopara-based BPO employee Vishal Trivedi, who has not shaved since the day his mother died in 2017, takes no offence when strangers scream ‘Baba Ramdev’ in his general direction. “Thanks,” the 27-year-old commerce graduate says, smiling back at his hecklers through an 18-inch-long handlebar moustache and a 10-inch-long beard. “Ramdev Baba has a turnover of crores.”