BJP's Uttar Pradesh battle: Riding high on M-Y factor

BJP's Uttar Pradesh battle: Riding high on M-Y factor

IndiaTimes

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BJP's 'Brand Modi' campaign, 'Viksit Bharat Abhiyan', strategically implemented welfare schemes to reach 20% of UP's population. The initiative involved various programs and key party members, aiming to counter anti-incumbency sentiments effectively.

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