Lottie London is accepting blood donations as payment for its 'Vampire Diaries' collection

Calling all Vampire Diaries stans, makeup lovers, and do-gooders.

The UK-based and very online beauty brand Lottie London is launching an online campaign for their latest makeup collection in an unorthodox fashion. The "Love Sucks" collection, which features seven pieces of makeup based on the teen drama The Vampire Diaries,...