China gears up for world's largest online shopping festival

HONG KONG (AP) — Chinese consumers are expected to spend tens of billions on everything from fresh food to luxury goods during this year’s Singles’ Day online shopping festival, as the country recovers from the pandemic.

The shopping festival, which is the world’s largest and falls on Nov. 11 every year, is an annual extravaganza where China’s e-commerce companies, including Alibaba, JD.com and Pinduoduo, offer generous discounts on their platforms. Last year, shoppers spent $38.4 billion on Alibaba’s e-commerce platforms Tmall and Taobao.

The shopping festival got its name as it falls on Nov. 11 every year. Also known as 11.11 or Double 11, the numbers look like “bare branches”, an expression referring to those who are single and unattached in China. The day thus later became known as Singles' Day.

This year’s festival will be closely watched as a barometer of consumption in China, which is just beginning to bounce back from the coronavirus pandemic after months of lockdown earlier in the year.

Analysts expect Chinese consumers to spend more on imported products and foreign luxury brands, since many Chinese tourists were unable to travel internationally due to the coronavirus pandemic and tightened travel restrictions.

A survey by consulting firm Oliver Wyman found that 86% of Chinese consumers are willing to spend the same as or more than during last year’s Singles’ Day festival.

“In the last six months or so, wealthy households have actually spent more money,” said Sean Shen, customer and strategy competence leader for EY in Greater China. “We also see that purchases of luxury segment products are increasing because of the international travel restrictions.”

In 2018, Chinese consumers spent about 770 billion yuan ($116.3 billion) on...