Albania hosts forum promoting regional tourism

TIRANA, Albania (AP) — An international forum bringing together officials from the Western Balkans and southern Europe to Albania's capital aims to promote sustainable regional tourism as a main source of revenue, officials said Tuesday.

Tirana is hosting three days of the “Future of Environmental and Sustainable Tourism in Albania” forum, supported by the United Nations World Tourism Organization (UNWTO ).

UNWTO official Zurab Pololikashvili urged the Balkan countries to join together an form a single tourism destination in order to more effectively compete with large markets such as China, the United States or the Gulf countries.

“We are not rivals. We are complimentary to each other,” said Albanian Tourism Minister Mirela Kumbaro.

With 450 kilometers (280 miles) of coastline and 300 days of sunshine per year Albania offers a diverse range of attractions ranging from beaches to mountain resorts, as well as great food and culture. .

“What’s new beyond the sea and the beaches is nature, the protected areas, the adventurous, mountainous, natural tourism and agro-tourism,” said Kumbaro, adding that the aim is to attract tourists year-round.

Tourism and agriculture are two main revenue resources for post-communist Albania, one of Europe’s poorest countries. Tourism generated 17% of GDP in 2021, with arrivals increasing 33% last year to 7.5 million people. Kumbaro said 59% more tourists have come in the first quarter this year compared to last year.

Albanian officials say environmental protection goes hand-in-hand with tourism promotion. Last month, Tirana declared the Vjosa River - the last wild river in Europe - a...