adidas Celebrates Chinese New Year with New Collection Launch
adidas calling all creators to celebrate an unexpected new year
SHANGHAI, Jan. 23, 2020 /PRNewswire/ -- As the 2020 Chinese New Year approaches, adidas, the world-renowned creator sports brand, is celebrating CNY with a new collection launch. The CNY collection offers a variety of products across adidas Sport Performance and adidas Originals.
*adidas **Creators Show**cas**ing a** **New Way **of CNY Celebration*
adidas CNY campaign features an array of creators, from athletes to celebrities. They united together in a traditional Tang-Dynasty-inspired Chinese banquet, showcasing their own way of CNY celebration with creativity.
60s TVC: https://youtu.be/9fwQGhd0Xhoadidas Unveil Liu Yifei as New Brand Ambassador
Following the launch of the CNY campaign, adidas announced its new brand ambassador -- Liu Yifei, a confident, passionate and energetic actress who herself is a creator too.
15s Liu Yifei TVC: https://youtu.be/Pe9yig8tLws
*CNY **Collection **Inspired by Traditional Chinese Culture*
adidas Chinese New Year collection is inspired by traditional Chinese cultural elements: spiritual animals including the tiger, crane and koi fish; Chinese flowers such as the peony, begonia, and lotus; the Twelve Ornaments and other traditional Chinese totems.
Inspired by land, sea and air, adidas designers came up with three CNY-themed patterns and adapted them to fashion sportswear and gear designs. adidas CNY collection offers a full range of products across Athletics, Basketball, Outdoor, Running, Kids and Originals, bringing all these cultural elements to life.Three CNY-theme patterns
"Tiger and peony pattern" empowers people with courage and strength. adidas offers a wide range of apparel products as well as running shoes, including UltraBoost 20 & HARDEN VOL.4.Tiger and peony pattern collection
The female CNY collection combines "Crane and begonia pattern" with the iconic three-stripe element, creating a stylish and energetic look that fits CNY occasions well.Crane and begonia pattern collection
"Lotus and koi fish pattern" is a representative of kid's imagination and auspiciousness, which brings vivid imagination to the kid's collection.Lotus and koi fish pattern collection
*Opening the New Chapter of **Infinite **Possibilities*
As one of the leading brands in the Chinese sports industry, adidas has built a strong cultural connection with Chinese consumers through its high-quality products and consumer-centric communication. This time around, adidas has once again embed traditional Chinese aesthetics in sports fashion, encouraging creators to celebrate Chinese New Year in a way they never thought of.
adidas CNY collection is now available at adidas retail stores and https://www.adidas.com.cn/campaign/sp_cny?locale=zh_CN
*About adidas *
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the company employs 57,000 people across the globe and generated sales of around €22 billion in 2018.
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