Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization

SAN FRANCISCO--(BUSINESS WIRE)--Marin Software today announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever. Yahoo DSP puts the power of programmatic advertising in the hands of advertisers, giving them access to premium inventory across the in