Brands Jump on the Use of Personalization to Send 40% More Mobile Texts on Amazon Prime Day to Better Engage With Customers

NEW YORK--(BUSINESS WIRE)-- #Cloud100--Attentive, the world’s #1 conversational marketing platform, has released new data from over 3,500 U.S. brands on how leading businesses used Prime Day to engage with their customers and drive revenue ahead of Black Friday/Cyber Monday. As the holiday season kicks off, SMS is a critical lever to drive revenue, helping brands break through the noise and reach shoppers where they are. Based on Attentive’s internal data, brands sent personalized text messages leveraging