Ryoko Rain x Voycenow Foundation
*LOS ANGELES, CA / ACCESSWIRE / October 27, 2023 / *The Ryoko Rain presence in the fashion scene is continually expanding beyond clothes. The brand's hyped collaborations and powerful story-telling are pushing the boundaries on the influence that clothes and companies have. CEO and founder of Ryoko Rain shared, "This is why I do it. It's about so much more than the clothes. I get excited about the potential that fashion has as an art form, a means of communication, a means of connection."
Ryoko Rain's latest collaboration was with the non-profit organization, Voycenow. Voycenow is a foundation founded by professional soccer players and former teammates, Alex Crognale and Zack Steffen. Crognale is an American professional soccer player who plays as a defender for USL Championship club Birmingham Legion, and Steffen plays as a goalkeeper for Premier League club Manchester City and the US National Team. Voycenow was founded in Crognale and Steffen's desire to ignite positive change and unite the soccer community following the divide of the Civil Rights Movement in 2020.
Voycenow has grown into a community of athletes speaking up for equality. It's presently a collective of 150+ athlete ambassadors spanning 20 leagues and 13 countries. They inspire through apparel that "empowers individuals to wear their values proudly," and all profits support their efforts to provide additional opportunities and resources for at-risk and low-income children across the US and beyond.
Voycenow and Ryoko Rain share a similar approach to impact, and it's a blend of three passions: sports, social impact, and style. The collaboration is a merge of values to support a community of change-makers fighting for equality, and clothes sell it!
The collection features a one-of-a-kind, rose collage design on Ryoko Rain's signature mesh shorts, as well as a black pair with the Ryoko Rain chenille patch and Voycenow logo. There are also two collaboration tees and a "Love Conquers All" snapback, all of which highlight the butterfly and the rose in an aesthetic message representative of both Ryoko Rain and Voycenow.
Extremely limited quantities of this collaboration were available and featured in the Hyphenate "Multi-Hyphenate" Fashion Show in June.
The collection sold out from the October 7th site drop. Ryoko Rain, in staying true to Voycenow's mission, is donating 100% of the net proceeds to support their programming initiatives.
*About:*
Ryoko Rain, founded by Garrett James, is a distinctive clothing brand with a unique fusion of luxury and sportswear. Ryoko Rain emerged during the challenging times of the pandemic in 2020, stemming from Garrett's desire to create a business that reflects his artistic values. Garrett envisions a future where Ryoko Rain transcends its current offerings, aiming to create a lasting impact.
*Contact:*
Ryoko Rain Team
Garrett@ryokorain.com
@ryokorain
https://ryokorain.com
*SOURCE:* Ryoko Rain
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