Unveils Newly Designed Mobile App for iOS and Android Unveils Newly Designed Mobile App for iOS and Android



LONDON, March 07, 2024 (GLOBE NEWSWIRE) --, a wholly-owned subsidiary of Inc. (NASDAQ: LTRY, LTRYW) proudly announces the launch of its new app. The new app (which is available for download for free from all major app stores) connects sports content with audiences worldwide. By uniting a diverse community of sports enthusiasts across various genres, demographics, and countries, plans to eliminate multiple cultural barriers and foster a global sports community.Moreover, aims to revolutionize the way sports content is consumed and how fan engagement converges into a single, centralized destination. Through innovative technology and a commitment to interactive experiences, will redefine the landscape of sports entertainment, to make it more accessible, engaging, and unified than ever before.

*The New app: A Game-Changer for Sports Fans and Creators*

The app merges content access with interactive fan engagement. The app features: highlight content, live streaming, interactive player engagement like Player Kill Battles, group co-streaming, and a rich social media ecosystem crafted for the sports community. The app is set to reach new global markets, expanding its footprint and appealing to a broader audience with localized content and experiences across a variety of sports.

The app offers a selection of sports content, including thousands of items across numerous sports channels; as well as behind-the-scenes highlights and interviews to bring fans closer to the sports they love. Content covers major sporting events and leagues such as the UEFA Champions League, NFL, NBA, Premier League, and more. plans to deliver comprehensive pre- and post-match news, and event highlights across a wide range of major sports such as motorsport, soccer, golf, tennis, cricket, and more, including:

· Access to the Indy 500, Dakar Rally, FIA Formula E, and the Formula 1 season.
· Broadcasts of the PGA Tour, LPGA Tour, and the prestigious Masters Golf Tournament.
· Comprehensive coverage of tennis Grand Slams, including the Australian Open, French Open, ATP and WTA tours.
· Special events like the Summer Olympics 2024 and the ICC Men‘s T20 Cricket World Cup.

For sports creators and influencers, the app will introduce a novel revenue model featuring premium live streaming, subscription services, and the option to receive virtual gifts and coins. This will open new monetization avenues for content creators and will enhance the user experience by offering access to exclusive and premium content.

*Majed Al Sorour, President of and Saudi Golf, and former Director CEO of LIV Golf and Newcastle United Football Club, said:*

“Our vision for has always been to bridge the gap between sports content and fan interaction. The launch of the app is a key milestone in realizing that vision, offering a platform that enriches the sports viewing experience."

*Matthew McGahan, Chairman and CEO of added:*

"The app is a cornerstone of our strategy to redefine the global sports media landscape. It reflects our commitment to delivering innovative, engaging content that meets the evolving needs of today's sports fans. By leveraging the latest technology we will bring fans closer to the action, making it more than just an app—it is a gateway to the sports they love, designed to enrich their experience in lots of unprecedented ways."

*Marc Bircham, Director and Head of Business Development at said*:

"Our new app is focused on bringing diverse and dynamic sports content directly to fans, wherever they are. By prioritizing unique content and user-friendly features, we aim to ensure that every fan has access to their favorite sports in a way that's both engaging and accessible. We are not just introducing a platform; we are crafting a community that spans every sport, geography, and device and our main focus is now to deliver unique and engaging content that resonates with all sports fans worldwide.”

*About* is poised to become the premier destination for sports entertainment, offering an unparalleled array of interactive and engaging sports content. For more information, visit is redefining the sports entertainment industry by integrating live sports content with a dynamic social media platform. Designed to connect fans, athletes, and sports influencers in a unique digital ecosystem, offers an unparalleled sports experience, making it the go-to destination for sports enthusiasts worldwide.

*Important Notice Regarding Forward-Looking Statements*

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of In addition, cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against; (ii) the Company’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and its accounting staffing levels; (iii) the effects of competition on’s future business; (iv) risks related to its dependence on its intellectual property and the risk that technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic or other pandemic and their effect directly on and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that the Company may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by, Inc. with the U.S. Securities and Exchange Commission (“SEC”) under the heading “Risk Factors” and the other documents filed, or to be filed, by the Company with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at

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