Comscore Achieves Accreditation by the Media Rating Council (MRC) for National and Local TV Household-Level Measurement

Comscore Achieves Accreditation by the Media Rating Council (MRC) for National and Local TV Household-Level Measurement

Business Wire

Published

RESTON, Va.--(BUSINESS WIRE)--Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports. This outcome makes Comscore the only measurement company accredited for its local TV measurement, and the only accredited national measurement that l

Full Article