New Twilio Study Points to Lack of Customer Data as Major Obstacle to Reaping AI Rewards

SAN FRANCISCO--(BUSINESS WIRE)--Businesses are successfully using artificial intelligence (AI) to power more personalized, intelligent interactions with their customers, but face challenges around transparency and lack of customer data, according to new research from Twilio (NYSE: TWLO). The customer engagement platform that drives real-time, personalized experiences for today’s leading brands, released its fifth annual State of Customer Engagement Report today. The report, based on a global su