Wella Company Launches New Sustainable WELLOXON PERFECT Professional Color Developer That Delivers Same High-Quality Performance

NEW YORK & GENEVA--(BUSINESS WIRE)--Wella Company, an innovative global leader in the $100 billion hair and nail segment of the beauty industry, and its namesake brand Wella Professionals, the No. 1 Salon Color Brand in the worldi, have introduced a revamped and more sustainable version of its WELLOXON PERFECT salon color developer. This new product line was designed with sustainability top-of-mind, from formula, to packaging materials, to transportation, to in-salon use – while also delivering