Proof Analytics Delivers Proof Causal.ai for Agencies and Consultancies
*"Proof Causal.ai is an incredibly impressive analytics platform," said **Liam Moroney**, co-founder of the highly regarded Storybook Marketing agency. "Proof is as defensible as it comes, certified by MASB, and the software is addressing marketing effectiveness in a way that I think is crucially needed right now."*
*LONDON, UNITED KINGDOM / ACCESSWIRE / May 6, 2024 / *Proof Analytics today launched *Proof Causal.ai for Agencies and Consultancies*, a precision use case designed to help consultancies and agencies measure their actual program impact with capabilities previously only accessible to data science teams, including both current and forecasted business value.
Beyond historical causality, causal forecasting, time lag calculation, and the multiplier effect, the questions answered by Proof Causal.ai for Agencies and Consultancies include:
How effective are our programs in supporting our client's key business objectives?
How much are we contributing to the client's key business outcomes?
What marketplace headwinds or tailwinds are slowing the effects of our programs or accelerating them?
How does our program effectiveness and efficiency compare to other agencies or consultancies working for the same client?
Can we forecast the effectiveness and efficiency of a large Business Transformation project?
What effects are the client's actions having on the success or failure of a campaign or project?
Is the client investing enough / not enough in change management?
Proof ensures that both client and consultancies have a running audit of the respective contributions to a client's business objectives. Proof Causal.ai acts as the proverbial "eye in the sky," overseeing project progress and value delivery in real time, much the same way that a GPS optimizes travel.
*Proof Fuels Better, Faster Decisions and Better Business Outcomes*
"Proof Causal.ai is a terrific example of how the latest decision support technology is reshaping marketing accountability workflow," said Frank Findley, executive director of the Marketing Accountability Standards Board (MASB). "In recent years, we have seen an increase in the volatility and velocity of marketplace change, making it difficult for Marketers to quickly respond. MASB found that the Proof Causal.ai software automates much of the analytics needed to provide optimized plans and financial forecasts. This enables the teams and their business partners to understand and maximize their go-to-market investments in light of ongoing marketplace changes."
"Proof Causal.ai is an incredibly impressive analytics platform," said Liam Moroney, co-founder of the highly regarded Storybook Marketing agency in his April 8, 2024 LinkedIn post and video. "Proof is as defensible as it comes, certified by MASB, and the software is addressing marketing effectiveness in a way that I think is crucially needed right now."
Rio Longacre, managing director of Slalom Consulting's global advertising and marketing transformation practice and a Proof alliance partner, wrote on LinkedIn that "Proof Causal.ai helps businesses make more profitable decisions and realize faster outcomes. Proof Causal.ai adds AI functionality to #GTM Mix Modeling capabilities, streamlining tasks and reducing data modeling times from days to a few hours."
*Revolutionary Pricing Model for Agencies and Consultancies*
For years, causal analysis has remained a very expensive, largely consultant-led service. But Covid, the downturn, and changes in the marketplace continued to pull demand forward as the need for causal forecasting increased. In early 2024, it's time for this extremely valuable capability to be far more accessible to people and teams. Proof Analytics has introduced highly disruptive pricing options tailored to meet the needs of agencies and consultancies of all sizes:
*Small Agencies and Consultancies: *$450 per month on a pre-paid annual contract, providing basic platform access and the ability to generate five causal models. This is a great way to get your feet wet in causal analytics and focus on making much better decisions in a few key areas of your growing business. Every client you add to the tool is entitled to five models and costs an additional $450 per month to your invoice.
*Mid-Sized Agencies and Consultancies:* At an easily accessible rate of $1,250 per month on a pre-paid annual contract. Providing unlimited use across all business needs, mid-market businesses can now leverage the same powerful analytics as larger counterparts. Every client you add to the tool adds $1250 per month to your invoice.
*Large Agencies and Consultancies:* Offering a cost-effective solution at 1/4 of one percent of spend being analyzed by Proof Causal.ai software, enabling large agencies and consultancies to scale their analytics capabilities in line with their marketing investments.
Kyle Brantley, Proof's chief product officer, said: "The nature of agencies and consultancies is that they are important parts of a much larger mix, but they aren't the whole mix. They are delivering the most non-linear elements of Marketing and Communications, or Business Transformation and Change Enablement, all of which have a strong common thread around driving change. Proof has the capabilities to take their KPIs and transform them into dynamic portraits of effectiveness, efficiency, materiality, and sustainability over time. This is the sort of independent assessment of the efficacy and impact of agencies and consultancies that Finance teams want to see."
Mark Stouse, Proof's CEO, said: "Effectiveness is inseparable from Causality, the cause-and-effect relationships that drive outcomes. Optimizing efficiency is dependent on first knowing what's effective. Together, effectiveness and efficiency form the basis of sustainability for any program in any company. Proof's algorithms serve clients and their agencies or consultancies with equity and fairness. For example, there are external factors that can inhibit or slow the benefit of different projects, and sometimes client actions are one of those factors. Agencies and consultancies are rightly concerned about taking these factors into consideration, and in Proof Causal.ai, they can be part of any model."
*Certified Findings*
Proof Causal.ai is the first and only causal analytics software certified by MASB in partnership with ISO and ANSI.
*More Big News Coming*
The Proof Analytics ecosystem is expanding with new alliance partners, and an array of new use cases that moves Proof beyond purely GTM. And an array of big news is coming about Proof GTM Manager on Salesforce, the only MRM tool native on Einstein.
*About Proof Analytics*
Proof Analytics solutions transform data into actionable forecasts that drive better decision-making for businesses worldwide. A leader in advanced causal analytics software and marketing resource management software, Proof pioneered in the application of automation and AI to an area of analytics that had been highly manual and very slow and expensive. Today, Proof is trusted by global leaders in consumer electronics, pharmaceutical, technology, cybersecurity, professional services, and many other industries.
For further information, please contact:
Mark Stouse - mark.stouse@proofanalytics.ai
Stouse works in US Mountain Time.
*SOURCE:* Proof Analytics
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