Statewide shutdowns to contain the coronavirus have ramped up the pressure on direct-to-consumer startups delivering groceries. Here's how Misfits Market is scrambling to meet a 300% surge in demand.
Published
· Online grocery startups have experienced a massive influx of customer growth as state-wide lockdowns and social distancing measures have turned their services from convenient to essential— a bright spot among the broader troubles facing the direct-to-consumer industry during the coronavirus outbreak.
· Misfits Market, a...