Serial founder Ning Li previously built 2 multimillion-dollar businesses. Sales at his new cult beauty brand Typology have doubled during the pandemic.

· Serial entrepreneur Ning Li founded skincare brand Typology in France and is now launching it in the UK even as the pandemic bites into consumer spending.
· Typology joins cult beauty brands such as The Ordinary and The Inkey List in disrupting big, expensive brands with minimalist ingredients, beautiful packaging, and lower...