Google-owned Waze's advertising revenue was decimated by the pandemic. Its global head of ad sales describes how the company is building new ad products to salvage its business.

· Google-owned navigation app Waze took a roughly 60% hit in ad revenue due to the fallout from the coronavirus pandemic, its global head of sales Suzie Reider said.
· Waze has responded by building new tools for advertisers and app users, she said.
· The company launched "Location Personality" ads that enable businesses to...