These charts show how COVID-19 is helping smaller consumer brands steal share on Amazon after their giant competitors ran out of stock (AMZN)

These charts show how COVID-19 is helping smaller consumer brands steal share on Amazon after their giant competitors ran out of stock (AMZN)

Business Insider

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· Newer challenger brands on Amazon are showing up more often on Amazon's first-page search results after legacy brands ran out of stock during COVID-19, according to a new report by e-commerce research firm Profitero.
· For example, the four largest brands in the toilet paper category accounted for 92% of Amazon's top search...

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