How a media brand that started on Snapchat is trying to replicate its success on TikTok

Business Insider


· As the short-form video app TikTok continues to grow in the US and other key markets, some media companies are focusing more attention on building audiences on the platform.
· Brother, a Snapchat-focused lifestyle and entertainment brand with 24 million fans on its Snapchat Discover page, told Business Insider that "it's...

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