Marketers warily continue to spend on TikTok but some are building escape clauses into their contracts because of the political uncertainty

Marketers warily continue to spend on TikTok but some are building escape clauses into their contracts because of the political uncertainty

Business Insider

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· With a Microsoft deal for TikTok in the offing, marketers are still planning ad campaigns for TikTok but amending contracts so they can move spend to another social platform if needed.
· After announcing plans to ban TikTok in the US, the Trump administration is allowing Microsoft to bid on its US operations.
· It's...

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