Walmart+ launches as Amazon Prime competitor with brick-and-mortar benefits

After months of speculation, teases, and reports, Walmart is officially announcing its new membership program. Walmart+, as it’s officially known, is set to launch as a direct Amazon Prime competitor with a few differences. Specifically, Walmart is hoping to use its biggest advantage over the online giant, brick and mortar, to its benefit.

Walmart+ combines the online presence of Walmart with 4,700 traditional retail locations to provide same-day delivery at over half of those stores. That’s on top of various other perks being announced today, like discounted fuel rates, in-app shopping with touch-free payment in-stores, and more. We have full details, including pricing information, below.

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