Lyft will give free DeLorean rides in New York

Lyft is riding the "Back to the Future II" wave this week with a DeLorean deal in New York City.

Lyft users in Manhattan can request a free ride in the iconic car on Wednesday, to celebrate the date (Oct. 21, 2015) Marty McFly visited in the second time-traveling film. The promotion runs from 11 a.m. to 5 p.m. that day. There's no word on similar rides in San Francisco.

"Don't worry — these DeLoreans aren't equipped with Flux Capacitors, so where you're going, we still need roads," the company wrote.

To get a DeLorean, users in Manhattan should set their app to McFly Mode. The little black cars transform into vintage ones, while the button at the bottom of the app changes to "Request McFly." The ride is free for up to 15 minutes. 

Toyota, Pepsi, Nike, Lexus and Universal Pictures are joining in the Back to the Future fun this week. Toyota is debuting its hydrogen-powered 2016 Mirai -- which can travel up to 312 miles on one fill -- on Wednesday. Pepsi will take orders for its limited-release Pepsi Perfect, featured in the film.

Ford used YouTube to announce its fake "class exclusive" Flux Capacitor, also out Wednesday.

"For recreational use only," the video says. "Interfering in major historical events is illegal and could have unintended consequences for all of humanity."