Barrett-Jackson Auto Auctions to Move From Motor Trend to A+E’s FYI and History Channel
The Barrett-Jackson collector car auctions are leaving their previous home at Discovery’s Motor Trend and moving to A+E’s History Channel and FYI.
The move is part of a new programming agreement between A+E and Barrett-Jackson, which will take affect beginning with the 18th Annual Barrett-Jackson Palm Beach Auction from April 16-18.
“We are honored and excited to feature ‘Barrett-Jackson Live’ in our popular branded programming block, Drive, on HISTORY and FYI,” said Jim Hoffman, executive vice president of program partnerships & strategic initiatives. “The highly-promotable live event series has proven to attract automotive enthusiasts across the globe and brings to the Drive block a diversity of content that is certain to thrill our passionate car-enthusiast audiences.”
*Also Read:* History Channel Sets Premiere for George Washington Miniseries - Watch the First Trailer (Video)
“I’ve always been passionate about sharing the excitement of our auctions with enthusiasts,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “In 1996, we revolutionized our hobby as the first company to broadcast collector car auctions into living rooms across the country. Our new agreement with A+E Networks is a wonderful next step in the evolution of our vision to give enthusiasts a front row seat to our four exciting auctions throughout the year.”
Barrett-Jackson holds four auctions a year, in Scottsdale, AZ (January 2021), Palm Beach, Florida (April 16-18, 2020), Mohegan Sun, Connecticut (June 24-27, 2020), and Las Vegas, Nevada (September 10-12, 2020).
“Barrett-Jackson Live” will join of A+E’s Drive Block of programming that includes premieres, short-form and original Barrett-Jackson specials. It will air during the day on weekends on History and during primetime on FYI and non-linear platforms. The content that airs on History will be unique from what airs on History. “Barrett-Jackson Live” will be distributed globally by A+E International.
*Related stories from TheWrap:*
Facebook Will Now Let Users 'Disconnect' Their History on Third-Party Apps and Sites
Joe Scarborough Says Trump Impeachment Is 'About History,' Not Just Election (Video)
Tony Romo's New ESPN Offer Would Make Him the Highest Paid Sportscaster in History (Report)