Liquid capitalism: Everyone drinks it, swims in it, drowns in it

The most radical socialists; Black Lives Matter (BLM) protesters (Black, White, Latino or Asian); liberal and conservative zealots; diversity and equity gurus; pacifists; denizens of corporates and non-profits; rappers, rockers and country western musicians; Bernie Sanders; racists and White guilt pushers; Baptists, Catholics, and Muslims; children; bland K-16 teachers; members of the military; indeed, every social, cultural, political and economic demographic of the United States of America drinks, swims and drowns in an ocean of Liquid Capitalism. It is nearly as old as humanity itself. Liquid Capitalism is impressive and horrifying. It floods and absorbs every political movement and message. It dilutes it, repackages it, commodifies it and profits from it. Take the BLM movement. Corporations jumped on the bandwagon finding another bullet point to add to their Multicultural Marketing strategies. BLM is beyond necessary and about time, of course, but look how quickly corporations took up the mantel of political activists: from Coke and Amazon to Walmart and Apple, corporations push the notion that they are really conscientious, nice Inclusive people and are going to restructure internally and hire more Blacks from a pool of 13.4 percent of the US population. Drowning the Message Behind the smiling corporate face that supports BLM (and other minority/diversity movements like LGBTQ), lurks the backstabbing bottomline: How to keep Black Identity consumers spending on the products that corporate capitalists produce. Consider this from Neilson: " When it comes to African-American consumer spending, there are millions, sometimes billions of dollars in revenue at stake," said Andrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, Nielsen. "With 43% of the 75 million Millennials in the US identifying as African American, Hispanic or Asian, if a brand doesn't have a multicultural strategy, it doesn't have a growth strategy. The business case for multicultural outreach is clear. African-American consumers, and all diverse consumers, want to see themselves authentically represented in marketing, and they want brands to recognize their value to the bottomline."