Researchers from University of North Carolina-Chapel Hill and Tilburg University published a new paper in the Journal of Marketing that explores the rise of click-and-collect services and examines their most appropriate settings.
The study, forthcoming in the Journal of Marketing, is titled "Navigating the Last Mile in...
Why Big-Box Chains’ Embrace Of In-Store Click-And Collect Leaves Money On Table
Eurasia Review
0 shares
1 views
You might like
Related news coverage
Why big-box chains' embrace of in-store click-and-collect leaves money on the table
Shoppers' different needs for convenience benefits mean that using click-and-collect types results in vastly different performance..
Science Daily