Newly published research contained in the Special Issue of the Journal of Marketing features fourteen global author teams focused on the topic of Better Marketing for a Better World. Edited by Rajesh Chandy (London Business School), Gita Johar (Columbia University), Christine Moorman (Duke University), and John Roberts...
Full ArticleBetter Marketing For A Better World
Eurasia Review
0 shares
1 views
You might like
Related news coverage
How business can improve the world, not just the bottom line | Esha Chhabra
TED
"Sustainability has become more marketing than action," says environmental business journalist Esha Chhabra. Challenging..
Advertisement
More coverage
Foreign Experts Assess Benefits Of Russia’s Sputnik V Coronavirus Vaccine – Analysis
Eurasia Review
The Gamaleya National Research Center of Epidemiology and Microbiology of the Ministry of Health of the Russian Federation and the..
Persuading Consumers To Go Green
Eurasia Review