No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
As more shoppers shift to making purchases online, J.C. Penney is making a shift too. The legacy retailer is shifting its ad strategy this year to meet shoppers where they are across the digital landscape, specifically via social media, search and influencers. “It also gives us the opportunity to…
#unilever #blackfriday #billcunningham #cunningham #mikeshields #penneys #marketecture #jcpenneys #activisionblizzard #sponsoredhowcomscore