Axe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test

Axe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test

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Join iconic brands and world-class marketing leaders at Brandweek to unlock powerful insights and impact-driven strategies. Attend in Miami or virtually, Sept. 11–14. Save 50% with early-bird passes . The partnership between Axe and Lil Baby already had the sweet smell of success, given the…

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