TikTok: why the app with 1bn users faces a fight for its existence

Sitting at the heart of youth culture, TikTok is beloved of its more than 1 billion users worldwide. With a range of compelling content that extends from viral dances to comedy skits, cleaning hacks, BookTok, music and the Gen Z melancholy of the corecore trend, it is the app of the 21st century.…

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