MarketWatch First Take: Elon Musk’s new Twitter CEO faces uphill battle as ‘a textbook case of the glass cliff’
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Elon Musk’s appointment of Linda Yaccarino to succeed him as Twitter’s chief executive has all the characteristics of a so-called glass cliff: She’s tasked with the nearly impossible job of turning around a company that faces a steep ad-revenue shortfall, with one of the most dominant Twitter…
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