Column: Why the Flamin' Hot Cheetos movie is both pandering and pernicious

I initially had no plans to see “Flamin’ Hot,” the film directed by Eva Longoria that tells the story of real-life-janitor-turned-Frito-Lay-executive Richard Montañez. For at least 20 years, the Mexican American has told anyone within hearing distance that he invented the wildly popular Cheetos…

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