ITV CEO on Trialing AI, the Impact of Dual Strikes and How ITVX Has “Accelerated” Her Streaming Ambitions
Carolyn McCall, CEO of ITV, has led the U.K. TV giant since 2018, driving its transformation for the digital age. Freemium streaming service ITVX launched in late 2022 with such originals as Cold War drama A Spy Among Friends, starring Damian Lewis and Guy Pearce. It has brought the company “over…
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