How a $100 Sweatshirt Is Taking on European Fashion Houses

How a $100 Sweatshirt Is Taking on European Fashion Houses

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A FEW YEARS into the existence of his Los Angeles fashion brand, Fear of God, designer Jerry Lorenzo screenprinted the nascent label’s name on vintage rock tees from a raucous roster of headbanging bands—Metallica, Guns N’ Roses, Mötley Crüe. But when he’s working at his spartan office in downtown…

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