Bob Iger Admits ‘Challenged’ Linear Ad Market but ‘Bullish’ on Overall Outlook: ‘Not as Bad as Some People Think It Is’

Bob Iger Admits ‘Challenged’ Linear Ad Market but ‘Bullish’ on Overall Outlook: ‘Not as Bad as Some People Think It Is’

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Disney CEO Bob Iger noted Wednesday that the linear advertising market may not be “as strong as we would like it to be” but “it’s certainly not as bad as some people think it is,” standing in contrast to Warner Bros. Discovery’s gloomier outlook earlier in the day. The comments came during the…

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