After ‘Argylle’ Bombs, Can Apple Keep Spending $200 Million on Big-Screen Gambles?
Apple has spared no expense with its embrace of movie theaters, shelling out $200 million to produce historical epics, war dramas and action comedies… all while the global box office contracts and rivals scramble to tighten their budgets. For most studios, these expenditures would be ruinous at a…
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