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Expert says businesses should begin DNC planning now

Video Credit: TODAY’S TMJ4 - Duration: 02:12s - Published
Expert says businesses should begin DNC planning now

Expert says businesses should begin DNC planning now

We're less than one year away from Milwaukee hosting the 2020 Democratic National Convention - which will begin July 13.

THIS MORNING-- WE AREOFFICIALLY 271 DAYS-- ORROUGHLY NINE MONTHS AWAY FROMNEXT SUMMER'S DEMOCRATICNATIONAL CONVENTION INMILWAUKEE... AND IT'S EXPECTEDTO BRING 50-THOUSAND VISITORSTO THE CITY.AND IT'S AN INCREDIBLEOPPORTUNITY-- NOT ONLY FOR THECITY OF MILWAUKEE... AND THEPEOPLE WHO LIVE HERE... BUTLOCAL BUSINESS OWNERS, TOO.AND IF YOU'RE A BUSINESS OWNERWHO WANTS TO CASH IN ON THEDEMOCRATIC NATIONALCONVENTION-- YOU'LL NEED TOSTART PLANNING NOW.

PETEZERVAKIS JOINS US TO EXPLAINWHY.WHETHER IT'S CONVENTIONATTENDEES... OR OUT-OF-TOWNNEWS OUTLETS... THE D-N-CPROVIDES A GREAT CHANCE FORMILWAUKEE-BASED BUSINESSES TOGROW THEIR BRANDS.10:00 a lot can be achieved -but not if you're scurryingaround at the last minute SOBRIAN BENNETT - OF STIRADVERTISING AND INTEGRATEDMESSAGING - SAYS STARTPLANNING FOR THE D-N-C RIGHTNOW.

MAKE SURE YOUR STOREFRONTIS ATTRACTIVE - TO DRAW INCUSTOMERS, AND PRESENT A NICEIMAGE FOR VISITING MEDIALOOKING FOR IMAGES OFMILWAUKEE.

2:32 it would makereally good sense to upgradethe facade - clean things -fresh coat of paint HE SAYSBUSINESSESSHOULD ALSO BE CRAFTING ASTRATEGY FOR DIGITAL ANDSOCIAL MEDIA.

YOU CAN PLAN ANAD CAMPAIGN - THROUGH WEB ORSOCIAL SITES - TO TARGETLIKELY VISITORS.

3:13 thosepeople are on the internettrying to figure out where togo - so 20 now's the time tostart working on search engineoptimizationAND CONSIDER WAYSTO GET áYOUR BRAND NAME OUTTHERE... DURING A LARGELY-CHAOTIC FEW DAYS.

ONE IDEA:OFFERING FREE SAMPLES ON THESTREET.

5:50 if I was abrewer, for instance, I'd givepeople an opportunity to tastemy product.

I'd be out on thestreets doing visible thingsto attention in positive way.BECAUSE OF THE CROWDS - ANDSECURITY - A STRATEGY LIKETHAT LAST ONE IS LIKELY TOREQUIRE A LICENSE OR PERMIT.LICENSE OR REQUIRE A LICENSEOR PERMIT.

BENNETT SAYS THAT'SJUST ONE MORE REASON TO STARTPLANNINGANCHOR CHATENVIRONMENTAL OFFICIAL




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