In a new data-led marketing world, driven by technology, marketers are being left behind.
The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard in this excerpt from an upcoming podcast on Beet.TV Marketers need to understand AI, Augmented Reality and emerging technologies to remain relevant.
Already the role of CMO has eliminated from major companies, he notes.
Much of Rajamannar's thesis around the crisis in marketing and a way forward is laid out in his forthcoming book: Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.
It comes out in February, published by Harper Collins.
This video is an except of the next #BeetCast podcast which is a an extended conversation with Raja about the "existential threat" to marketing, the impact of the pandemic on brands and how Mastercard has been managing its people through these difficult months.
Raja serves as president of the the WFA, the World Federation of Advertisers.
This podcast episode drops this Monday (November 17).
You can subscribe for free right here.
The #BeetCast is sponsored by Tru Optik, a Transunion company.