PlayStation Announces Plan, to Add In-Game Advertisements, to Free-to-Play Games.
PlayStation Announces Plan, to Add In-Game Advertisements, to Free-to-Play Games.
IGN reports that PlayStation has joined Xbox in planning to include more advertisements in free-to-play games.
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Last week, Xbox announced plans to launch its own advertising program by the third quarter of 2022.
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Now, Advertising Insider reports that Sony has announced its own plans to incorporate real-life ads into games.
This could appear as real-life advertisements on virtual in-game billboards.
IGN reports that Sony is also looking into a reward system where players would receive in-game items in exchange for watching ads and promotions.
According to sources in the Advertising Insider report, Sony has a strict vetting process in place for selecting possible ad partners.
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According to sources in the Advertising Insider report, Sony has a strict vetting process in place for selecting possible ad partners.
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This vetting process reportedly weeds out any companies that collect personal information like email addresses and names.
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IGN reports that concerns have been raised about the program, including how companies will be able to track gamers and their purchasing habits.
On the other hand, some advertisers may want to avoid associating their products with games that have violent content.
IGN reports that Sony's new ad program is scheduled to launch by the end of 2022.
The trend for including advertising into games has increased in recent years with varied success.
EA chose to remove ads from 'UFC 4' in response to fan outcry, while 'NBA 2K21' successfully added unskippable ads to its loading screens.
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EA chose to remove ads from 'UFC 4' in response to fan outcry, while 'NBA 2K21' successfully added unskippable ads to its loading screens.
