Did the Bud Light boycott fail?
The media would like you to believe so, Anheuser Busch would too.
But here's the thing; men lie, women lie, but numbers don't.
You can say that Garth Brooks beat back the bigots, but when you are sinking in sales and revenue domestically, while your competitors are crushing it in new growth, there's a different reality than what you are trying to sell.