Edward Bernays was a nephew of Sigmund Freud, known for his work in propaganda, and referred to in his obituary as "the father of public relations".
His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954.
This is a quote from his 1928 book, Propaganda: