Bud Light is hoping to give its brand a reboot with its 2024 Super Bowl commercial following a tumultuous 2023.
Bud Light saw sales decline last year following an influencer-marketing campaign that included transgender social media star Dylan Mulvaney.
Now, the brand is revealing its 2024 big game commercial, which introduces a new character for the "Bud Light Universe," The Bud Light Genie.
